Principled Suffering Summit

Join 20 like-valued business leaders - investors, executives, and entrepreneurs - who are committed to pushing their body, business, and capitalism forward. This is a two-part event. First, you'll get 2 days to hear from inspiring speakers, share you're doing to advance business as a force for good, and find ways to collaborate with other principled business leaders. Then, we’ll run some of the biggest Spartan races in the world together!

This is not your average business retreat. This is for principled leaders who are willing to go through principled suffering for the sake of building something amazing.

Featured Speakers

Joe De Sena

Founder & CEO, Spartan

Joe De Sena conceived of, started, and leads Spartan Racing, which does $250 million in revenue each year with over 1,000 employees, putting on, by our estimate, over 100 races/events each year.

More To Be Announced!

Vermont

Where: Joe De Sena's Farm, Vermont, Riverside Farm, 105 Tweed River Dr., Pittsfield, VT

When: June 27-30, 2024

  • June 27th: Check-In & Welcome Presentations

  • June 28th: Talks from Joe De Sena (CEO, Spartan), Scott Clary (CEO, The Social Club), and Juan José Letnic (Founder, Keto Fit Academy), Michael Bird (Gladius International), and Luis Silva-Ball (Digifianz).

  • June 29th: Spartan Hurricane Heat (optional - participants don’t have to participate in the race, but they have the opportunity)

  • June 30th: Finish Hurricane Heat & Depart

Registration Deadline: June 15, 2024

What: Join 20 like-valued business leaders for collaborative workshops to improve your business as a force for good, then run one of Spartan’s biggest races of the year

Spartan Race: Vermont Spartan Summer 24 Hour Hurricane Heat

Cost: $500, which includes:

  • Housing at Airbnb (shared rooms) for the duration

  • Travel from Airbnb to Joe’s farm and back

  • Meals

  • Registration for the Hurricane Heat

Thanks To

  • Principled Business

  • Spartan Race

  • Liberty Ventures

Learn More with the Liberty Ventures Podcast with Joe De Sena:

 FAQs

  • Absolutely!

  • No. Participating in the Spartan Race is optional. You can just participate in the business workshops.

  • Registration includes your participation in the Principled Business workshops, meals during the Principled Business workshops, and registration to the Spartan Race.

    Note: Participants are responsible for your own transportation and housing.

  • We’ll provide recommendations for all participants to train for he races.

  • Every participant will get the chance to share what you’re working on to get support from other participants and find ways to work together after the event.

  • Feel free to reach out to us at info@principledbusiness.org.

  • One of the benefits of participating in the Principled Suffering Summits is that you get to invite your own tribe to go out to a future Spartan Race for free! Great for team bonding or relationship building!

  • A select number of scholarships are available for entrepreneurs who are participating in the Principled Business Accelerator.