Business Leaders
Advancing the
Principles
of Capitalism.
Empowering business leaders to communicate, educate, and activate the ideas that make free enterprise possible.
Become a member
The Challenge
Free enterprise has produced extraordinary gains in human well-being. Yet the dominant cultural narrative increasingly portrays business as exploitative, zero-sum, and morally suspect.
Many business leaders know this story is wrong. But they often lack the language, community, and confidence to publicly defend the moral meaning of their work.
When those who understand value creation remain silent, others define the story of capitalism for them.
Principled Business exists to change this.
Our Approach
How We Form Leaders
Convene
We bring together investors, executives, and founders in high-trust settings to build relationships, strengthen conviction, and align around a shared understanding of free enterprise.
Equip
Through conferences, workshops, salons, peer groups, and curricula, we help leaders develop a first-principles understanding of capitalism grounded in dignity, agency, voluntary exchange, and value creation.
Activate
We help leaders translate conviction into action by advancing these principles within their companies, communities, and the wider culture.
Get Involved
Connect with business leaders who share your commitment to the principles of free enterprise.
Join the Network →
Building relationships in high-trust settings
Signature Events
MAY 22–26, 2027
Principled Business Retreat in Necker Island
Intimate gathering of 40+ top business leaders at Richard Branson's private island.
Learn more
New Edition
The Capitalists — August 2026 is out.
Rebuilding Trust, Markets, and Culture — marking 250 years of Adam Smith's The Wealth of Nations.
The latest issue of Capitalists for Capitalism is live. Read it now on Media.
Read the new editionThere's a famous saying from William Schlamm:
"The problem with socialism
is socialism.
The problem with capitalism
is capitalists."
Let's prove him wrong.