Principled Business is heartbroken by the loss of Adam Robinson. He died on Sunday, November 1, in the plane crash near Greenacres, Florida. With him were his wife, Helen Sharp, their children Emma and Charlie, their friends Rachael Reed and Charmi Fehr, and Anita Maria Cetina, who cared for the children. The flight's crew, Jeff Gregory and Nathalia Gadelha Filgueiras, were also lost.
Adam was one of the original early members of Principled Business. He was part of our community from the beginning and took part in many of our gatherings, including our annual retreat on Necker Island. Those of us who spent time with him there and at our other events will remember a builder who believed in what business can do for people, and who showed up for this community time and again.
Our hearts are with the Robinson and Sharp families, and with the families and friends of everyone aboard. We are grateful for the time we had with Adam, and we will miss him deeply.
Emma was 4 and Charlie was 2.
Adam was one of us. He was an Austin entrepreneur who founded RB2B and Retention.com. He was a builder who loved sharing what he'd learned about starting companies. We all remember Adam as a fun, energetic, free-spirited friend. In Principled Business he was always willing to help others, and he was constantly positive and optimistic.
His family said it best: Adam and Helen's "warmth, generosity and gift for making people feel welcome touched so many lives." We saw that in him.
To Adam's and Helen's families, and to everyone who loved them: we are so sorry. Our whole community is holding you close, and we respect your request for privacy.
Alexander McCobin
Founder & President, Principled Business